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Espionage x Reebok workout classic

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In 2011, Espionage was invited to create a limited edition Reebok workout to celebrate 25 years of the classic sneaker design. Working alongside Espionage our concept for the collaboration was “The Purple Carrot”; a largely forgotten, but very old variety of the common vegetable. A true classic.

We brought the concept to life by creating the purple carrot athlete, a character who appeared on the sneakers and other accompanying marketing collateral. The illustrations here appeared in a publication produced by Reebok to commemorate all the 25 year anniversary collaboration sneakers.