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Sephora Illustration

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illustration / branding

Babekuhl were commissioned by Sephora to create an illustrated graphic tool kit for use in an online media campaign leading up to the opening of their first Australian store in December 2014. In response we created a repeating stripe pattern and a package of small vector illustrations which could be layered, composed and applied to a variety of applications – from social media posts, to ad banners, posters and so on.