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Sony – Muteki

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Animation / Illustration

Babekuhl was commissioned by Sony Australia to develop a campaign around their new larger than life v90 audio system. Embracing the physical presence and scale of the speaker (over 1.7m tall) and working with the campaign concept of “Monstrous sound”. We personified the speaker as that; “A MONSTER”, referencing the best of Japanese Kaiji (monster) movies, we created the speaker character “Muteki”.

Deliverables included x3 short frame by frame animations and x2 illustrated faux movie posters.