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Sonar Music

Branding & Visual Identity System

Brand designVisual Identity

An identity system for Sonar Music, developed through an exploration of rhythm, structure, and signal. The work begins as a typographic exploration, drawing from the visual language of MIDI grids, patch bays, and modular synthesis — systems where information is organised through repetition, sequencing, and variation. These references inform a mono-pixel type system, constructed as a precise and modular framework, complete with a full (and largely unseen) letter set (A-Z). The system extends naturally into three dimensions, where its rigid geometry is expressed through extrusion, depth, and light.

Reference - MIDI grids, patch bays, and modular synthesis
Letterset - A - Z
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