2021

DMA’S

Appointment

Animation & VideoCreative DirectionMusic Video

DMA’S ‘Appointment’ takes on the romantic, bittersweet feeling of fading memories. One of the most emotional tracks in the band’s third album, ‘THE GLOW’, ‘Appointment’ is about waiting for the one you love, written with the sentiment of Mason’s early memories. To pair with this thought, Babekühl saw this as an opportunity to experiment with existing footage to visualise the feeling of reminiscing old, deep memories.

“The lyrics are about an early memory and these visuals 100% capture what’s meaningful about the song… it’s archival, nostalgic and romantic.” – Matthew Mason

Concept

The ‘Appointment’ video was born from the feeling of digging through and watching old video tapes– reviewing the past with these archival artefacts that’s been weathered from the sun, dust and scratches from a garage. As time goes by, these artefacts slowly decay and deteriorate as do our own memories. They jumble and blend together becoming a reel of past and present- a beautiful stream of time that’s poetic and bittersweet.

Process

The approach for ‘Appointment’ became a way for the studio to experiment methods of degrading film whilst preserving the original footage. While we didn’t have the heart to tinker with the band’s own home videos, we were able to hunt down archival footage of families and their travels online. However, purchasing them in lots left us in the dark. The outcome would be determined by the quality of stranger’s own home videos. Ultimately this worked in our favour as we wanted to show spliced, fragmented memories that were cut and jumbled together, much like watching old home-made movies. With some of the film we purchased, we used a 8mm projector to display them on a white screen. In experimenting with the projection itself, we were able to physically record jumps and flickers of the footage on display.

Behind the scenes super8 footage of the DMA’S was recorded by the band themselves and Adam ‘Rudy’ Udovich. This acts as a thread where the views of the Sydney Opera House, the band’s rehearsals and performance, paired with holiday footage and home videos could be past memories of the DMA’s.

To add to the concept, we thought that the work of New Zealand artist, Len Lye and his experiments in motion would be a great reference point to the idea we want to evoke. The frenetic, playful nature of his paintings in motion gives a beautiful child-like giddy-ness to the viewer, a feeling we wanted to add to the music video. As the footage was edited down, we scratched frames and painted overlays, corresponding to each shot. These elements helped provide another layer to the video, the scribbles and drawings brought a youthful whimsical emotion to carry the band’s sentiment to the track.

Credits test

Directed by

Patrick Santamaria
Eva Li

Animated by

Jenny Kim
Billy Ryan

Footage shot by

Adam ‘Rudy’ Udovich,
DMA’S
Rosemary Fitzgerald

Found footage by

Oliver Workman,
Ollie
taspaul
timmy6cavs

Developed and scanned by

Nanolab

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