In early 2020, we were asked by the label in LA to develop an animated piece for Justin Bieber’s single, ‘Yummy’. With a huge time constraint on production we whipped up a concept that was derived from “the film set” of the official music video. An alternative world in the vein of ‘Toy Story’ and ‘Beauty and the Beast’.
After the shoot of the music video wraps up and the lights turn off, one by one, the set pieces and props come to life and awaken. The food, chairs and tables become caricatures in this fantastical world, swaying, singing and dancing to ‘Yummy’.