2020
Yummy
Babekühl x Justin Bieber
Music VideoIn early 2020, we were asked to create an animated piece for Justin Bieber’s single, ‘Yummy’. With a huge time constraint on production we whipped up a concept that was derived from “the film set” of the official music video. An alternative world in the vein of ‘Toy Story’ and ‘Beauty and the Beast’.
Concept
After the shoot of the music video wraps up and the lights turn off, one by one, the set pieces and props come to life and awaken. The food, chairs and tables become caricatures in this fantastical world, swaying, singing and dancing to ‘Yummy’.
Credits
Label
Def Jam / UMG
Animators
Andrew Yee
Billy Ryan
Chris Yee
Eva Li
Opal Liang
Patrick Santamaria
Steffie Yee