Process
The music video is cell animation in the tradition of 90’s Saturday morning cartoons which we grew up on. This process relies heavily on frame-by-frame illustration; a monumental task for a boutique studio like ours, when you take in to account that the animation requires between 12-25 frames per second. Additional illustrations were contributed by Andrew Yee, plus some extra 3D sequences were comped together in After Effects to produce the final animation. Finally, a live-action opening sequence shot by Matthew Kaplan was added to complete the project.
