2020–2021

Yebba

Dawn Album

Animation & VideoCreative DirectionMusic Video

Dawn is Yebba’s highly anticipated debut album, an emotional and introspective project produced by Mark Ronson. This incredibly personal body of work took Yebba five years to release andfollows the artist as she navigated grief, forgiveness and acceptance; laying her emotions and inner thoughts out to the world. The album features appearances from Questlove, Smino, A$AP Rocky, KAYTRANADA and James Francies.

Distance

‘Distance’ is a disconnected series of peaceful moments in time. Vignettes of a relationship’s surreal and precious moments that never quite made it. These are windows into the conscious and subconscious, half-remembered dreams and out-of-body experiences.

October Sky

‘October Sky’ is a deep, meaningful and reflective song. Its powerful lyrics intertwines complex emotions of grief and the loss of loved ones as it grapples with memories of Yebba’s past. It is bittersweet, joyous and heartbreaking. 

With this in mind,Being mindful of this sentiment, we crafted a piece to capture this story through an introspective train journey back home. From the quiet isolated space within, we transgress fragmented memories of past and present arriving home to a climatic and cathartic overcoming of grief. This is captured in tThe distant rocket soaring off into the heavens above; as the sky dances with iridescent colour.

Far Away ft. A$AP Rocky

‘Far Away’ is a moment to escape into new worlds built from our imagination. Surreal, abstract, disconnected and dreamlike, we traverse through a series of uncanny landscapes, diving into uncharted territories. These are places of our subconscious where we give ourselves a moment to reflect, meditate and process the physical world. 

To complement Yebba’s sultry tone and A$AP Rocky’s psychedelic verse, we played with the aesthetics of the 1960’s, incorporating polka dot patterns and a warm, orange-based colour palette.

Louie Bag ft. Smino

‘Louie Bag’ sees Yebba and Smino pause to reflect the dual nature of success, their rise in prominence and the internal struggles of fame. The ‘Louie Bag’ is a lyrical and visual metaphor for status, identity and wealth. Positioned in public, luxurious settings, we dive into the contents of the Bag, and what follows is a rabbit hole of contradiction and subconscious images  on dealing with success and the public eye. Animated and flowing seamlessly as if we’re looking into both artists’ trains of thought.

Boomerang

‘Boomerang’ is Yebba’s revenge fantasy; a response to her friend’s escape from an abusive relationship. Considering this and the cinematic feel of the music, we were drawn to explore a title sequence style of a 1960’s ‘whodunnit’ film – a story of fatal romance and revenge. The animation was designed to reference the style of Saul Bass, angular, bold and graphic.

Stand

‘Stand’ is a personal conversation between Yebba and her inner self – the question of forgiveness and acceptance after a life-changing event. This is visualised by the poetry of pathetic fallacy; as dark, stormy, torrential weather shrouds a female protagonist and her home while she comes to terms with her trauma.

Credits

Stand

Jenny Kim
Eva Li
Billy Ryan
Patrick Santamaria

Louie Bag

Eva Li
Billy Ryan
Patrick Santamaria
Chris Yee
Jenny Kim

Distance

Eva Li
Billy Ryan
Patrick Santamaria
Chris Yee
Steffie Yee

October Sky

Eva Li
Billy Ryan
Patrick Santamaria
Jenny Kim

Boomerang

Eva Li
Billy Ryan
Patrick Santamaria

Far Away

Eva Li
Billy Ryan
Patrick Santamaria
Steffie Yee

Commissioners @RCA
Danna Takako
Jourdan Washington
Tara Razavi

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