2020–2021

Yebba

Dawn Album

Animation & VideoCreative DirectionMusic Video

‘Dawn’ is Yebba’s highly anticipated debut album, an emotional and introspective project produced by Mark Ronson. This was a very personal and important body of work, taking Yebba five years to release. The album marks the artist's journey through grief, forgiveness and acceptance laying her emotions and inner thoughts out to the world. This features Questlove, Smino, A$AP Rocky, KAYTRANADA and James Francies.

Distance

‘Distance’ is a disconnected series of peaceful moments in time. Vignettes of surreal and precious moments of a story about a relationship that never quite made it. These are windows into the conscious and subconscious, half-remembered dreams and out-of-body experiences.

October Sky

‘October Sky’ is a deep, meaningful and reflective piece of Yebba’s past, memories of the past and present playing back and forth in her songwriting. It’s bittersweet, joyous and heartbreaking. Being mindful of this sentiment, we made a video that tells the audience a story of a protagonist’s journey back home from a densely populated city. As she looks up, the trail of a rocket reminds her of her past. The rocket soaring through the sky brings back memories of her mother, hometown and childhood.

Louie Bag ft. Smino

‘Louie Bag’ is a commentary by Yebba and Smino about the dual nature of success, their rise in prominence and the internal struggles of fame. The ‘Louie Bag’ is a lyrical and visual metaphor for status, identity and wealth. Positioned in public, luxurious settings, we dive into the contents of the bag, a rabbit hole of contradiction and subconscious images of how to deal with success and the public eye. Animated and flowing seamlessly as if we’re looking into both artists’ trains of thought.

Boomerang

‘Boomerang’ is Yebba’s revenge fantasy, a response to her friend’s escape from an abusive relationship. Considering this and the cinematic feel of the music, we were drawn to explore a title sequence style of a 1960’s ‘whodunit’ film- a story of a fatal romance and revenge. The animation was designed to reference the style of Saul Bass, angular, bold and graphic.

Stand

‘Stand’ is a personal conversation between Yebba and her inner self- the question of forgiveness and acceptance after a life-changing event. This is visualised by the poetry of pathetic fallacy: dark, stormy, torrential weather covers a female protagonist and her home as she comes to terms with her trauma.

Far Away ft. A$AP Rocky

‘Far Away’ is a moment to escape into new worlds built from our imagination. Surreal, abstract and disconnected like a dream, we traverse through a series of uncanny landscapes, diving into uncharted territories. These are places of our subconscious where we take ourselves for a moment to reflect, meditate and process the physical world. 

To complement Yebba’s sultry tone and A$AP Rocky’s psychedelic verse, we played with the aesthetics of the 1960’s, incorporating polka dot patterns and a warm, orange-based colour palette.

Credits

Stand

Jenny Kim
Eva Li
Billy Ryan
Patrick Santamaria

Louie Bag

Eva Li
Billy Ryan
Patrick Santamaria
Chris Yee
Jenny Kim

Distance

Eva Li
Billy Ryan
Patrick Santamaria
Chris Yee
Steffie Yee

October Sky

Eva Li
Billy Ryan
Patrick Santamaria
Jenny Kim

Boomerang

Eva Li
Billy Ryan
Patrick Santamaria

Far Away

Eva Li
Billy Ryan
Patrick Santamaria
Steffie Yee

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