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Espionage x Reebok workout classic

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In 2011, Espionage was invited to create a limited edition Reebok workout to celebrate 25 years of the classic sneaker design. Working alongside Espionage our concept for the collaboration was “The Purple Carrot”; a largely forgotten, but very old variety of the common vegetable. A true classic.

We brought the concept to life by creating the purple carrot athlete, a character who appeared on the sneakers and other accompanying marketing collateral. The illustrations here appeared in a publication produced by Reebok to commemorate all the 25 year anniversary collaboration sneakers.

Reebok purple carrot workout classic sneakers by babekuhl
purple carrots illustration for reebok by babekuhl illustration studio sydney
purple carrots illustration for reebok by babekuhl illustration studio sydney
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