‘Time’ by the Free Nationals featuring the late Mac Miller and R&B singer, Kali Uchis is a song about personal and emotional growth. Babekühl was approached to produce an animated music video that’s reflective of the song’s narrative and pays homage to the artists on the track.
The music video takes the viewer on a stream of consciousness through time and space, a spiritual journey that touches on emotional growth, human connection and the universe. For an organic approach, each frame is hand-drawn to illustrate our personal and cosmic relationship with time. Visual metaphors such as flowers blooming, cells dividing and the universe expanding are woven throughout the performances of the Free Nationals, Mac Miller and Kali Uchis.