About Us
Babekühl /babe*cool/ is an art-driven creative studio crafting expressive visual worlds for brands, artists, and events. Led by artists Billy Ryan and Patrick Santamaria, we transform ideas into motion, content, and immersive experiences designed to connect with audiences on a deeper level.
In a world overflowing with imagery, it’s the experiences that resonate emotionally that leave a lasting mark. Working with Babekuhl means more than commissioning visuals. It’s about creating moments that linger, stories that matter, and connections that endure. We bring ideas to life with intention, care, and a commitment to crafting work that actually resonates.
Our boutique, agile team handles every stage of a project end-to-end, ensuring consistent output and a cohesive visual language. With the tools, skillset, and technical expertise to execute ideas seamlessly, we combine artistic sensibility with precision and craft. We often draw on visual archives, remix culture, and experimental digital aesthetics, creating work that feels fresh, unexpected, and culturally tuned.
In our studio, we work across animation, motion design, photography, 3D and 2D imaging, experimental video, analog formats such as VHS and film, Lidar scanning, photogrammetry, full-spectrum imagery, and generative processes – blending old and new technologies to build visuals and environments that are both inventive and precise.
This methodology informs what we call techno-expressionism: layered, pastiche worlds viewed through a technologically enhanced lens. Each project is an exploration; accessible, experimental, and ever-evolving – designed to help audiences connect deeply, think differently, and experience ideas in new ways.
Our work has been created in collaboration with Chanel, The Australian Ballet, Vivid Sydney, Tiffany & Co., Sydney Opera House, Justin Bieber, Sam Smith, Free Nationals, Flight Facilities, DMA’s, Spotify, Sony, and others.
Mission statment:
At Babekühl, our mission is to transform ideas into expressive visual worlds that connect, move, and inspire. We combine animation, design, photography, and both old and new technologies to craft motion, content, and immersive experiences that resonate emotionally, engage audiences, and push the boundaries of visual storytelling. Every project is approached end-to-end with artistic sensibility, technical precision, and cultural insight, creating work that is inventive, memorable, and uniquely Babekühl.
Creative Directors
Billy Ryan
Patrick Santamaria
Clients
- Adidas
- The Australian Ballet
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Chanel

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Kia

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Justin Bieber

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Nike

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Ninja Tunes

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Penfolds

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Powerhouse Muesum

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Redbull

- RCA Records
- Sam Smith
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Sony

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Spotify

- Universal Music Group