Process
In early 2022, Babekühl studio visited Penfolds’ Magill Estate in Adelaide- a special place where we able to study the Penfolds facility in detail. What we observed on this trip, was a precise, technical procedure which is constantly evolving; a beautiful harmony of experimentation and tradition.
Inspired by our survey of Penfolds’ historical heartland, we have produced a film which is a technology and data driven portrait of the unique Penfolds process and how it has been transposed to vineyards across the globe.
Infrared cinematography, macro imaging, 3D scanning, photogrammetry, AI and code-based art tools, and data-driven, generative imagery were all employed to create this otherworldly documentary of the Penfolds process.
